Modern Design Series: Furbish | PureModern

Posted on October 31, 2018

Over the years, PureModern has had the opportunity to work with incredible contractors, designers, landscape architects, and many more individuals in the commercial industry. We are often so impressed by how innovative the individuals that work in the design field are that we launched a new series, Modern Design, to highlight these creative individuals and companies. 

To kick-off this series, we reached out to Furbish, a company that specializes in the development of green roofs and green walls, and they graciously agreed to share about their company and their designers' thoughts behind their innovative designs. 

We first became familiar with Furbish when they were working on a design project for the National Cancer Institute (this project is pictured below). PureModern supplied the Modern Elite Aluminum Planter powder coated in Metallic Silver which was used to divide a space into two seating areas inside the building. They also purchased Ollie Plant Sipper25 Linkable Tank for the planters. Furbish also created a biowall using their product for the National Cancer Institute, which is also pictured below. You can learn more about this inspiring company by visiting their website


Furbsih National Cancer Institute

Furbish project at the National Cancer Institute featuring PureModern Modern Elite Planters.


Tell us about your company. What do you do? When and why were you founded?

At Furbish, we deploy ecology to improve building performance. Since our founding in 2003, we have focused on innovative approaches to environmental design. The two primary products we offer are EcoCline, our green roof system, and BioWall, our living wall system. EcoCline is our innovation on the traditional green roof system allowing for greater stormwater retention in half the weight. BioWall offers improved air quality and increased contact with nature in interior spaces. Both systems are designed to seamlessly integrate into the built environment, blending form and function to improve our health and the health of our environment.

 Modern Design Series: Furbish I PureModern

Furbish's EcoCline living roof system (image from the Montgomery County Multi Agency Service Park).

What is your company’s design style?

Everyone in our firm contributes to design. Our hands-on work informs us of the needs within our industry. We use this feedback to inform our designs and provide systems that solve the challenges in the marketplace.


Modern Planters - Furbish

Furbish project at the National Cancer Institute featuring PureModern Modern Elite Planters.


Where do your designers find inspiration?

Our living system designs are inspired by nature. Nature has long exhibited elegant solutions to the environmental problems we face. We utilize these natural processes when creating our living systems.


When designing a space, what is the most important factor to consider?

Our goal is to seamlessly deliver living systems that make a profound impact. In everything that we do, we want our clients to feel that their needs were exceeded and that their experiences were joyful.


Modern Eco-design BioWall

Furbish project at the National Cancer Institute featuring their BioWall system.

Finally, what advice do you have for others who want to incorporate more greenery into their design?

In our experience, it is most rewarding when you incorporate greenery to provide both form and function. It does not have to be difficult. There are many options available out there. We encourage others to get their hands dirty, be creative, and get started today!

To shop the modern planters featured in today's post, click here. To learn even more about Furbish, click here

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