About PureModern


How & Why PureModern

It all started with the purchase of an urban loft in 2003. The founders of PureModern simply wanted a modern planter or two for the terrace of their new downtown loft. After searching high and low for a modern, high quality and affordable set of outdoor planters, none were found and the terrace remained barren. In the following months, the new loft dwellers started contacting manufacturers of outdoor products looking for that perfect modern outdoor planter. From there, connections were made with importers, factories and other design professionals. Then the proverbial "light bulb" moment happened... and the founders decided with the absence of affordable modern home products, there was opportunity! So they combined their skills and began importing and offering products to the consumer public, followed by a trade only program for architects, designers, and other industry professionals. We at PureModern have a passion for modern and innovative design. From retro furniture to the hard to find gift & gadget, we're always striving to offer the best to our customers. We work hard with designers and manufacturers from around the world to bring a wide variety of products direct to market through our website, puremodern.com and affiliated websites.

The Products We Offer

How do we find the unique collection of products we offer? We visit the best trade shows in the world, travel everywhere looking for that one unique object, and collaborate directly with artists, designers & manufacturers that have new designs to bring to market. Because we value our relationships with these companies, and do everything to represent them well, we regularly get exclusives and first chance options on newly released products.

Unlike some of the other online dealers in modern and contemporary products, we pride ourselves on having owned, seen in person, or used nearly every product we offer. With hundreds of solicitations received every month by companies wanting to offer their products through PureModern, we vet each vendor thoroughly to confirm that they are a good fit for our company and PureModern is a good fit for them. The performance of our vendors is as important as our performance as a company to make sure the shopping experience is successful for our customers and clients.

The Shopping Experience

Our goal is to make the online shopping experience for our customers memorable by offering a regularly changing line of products that are not available on every other web site or in every day catalogs. We hope that our customers recognize the effort we put into making our products appear with the most detail possible.

Do you have a product you'd like to recommend? Let us know! If you submit a product for consideration and we choose to begin carrying it - we'll reward your keen eye with a gift certificate good for use on our website!

Other Facts:

*We work with various media companies to share our products with readers & viewers. Our products have been featured in the LA Times, International publications such as Gardening Life (CANADA), and on Television for HGTV. Additionally, we proudly assist in product placements for movie studios and production shoots.

*We work with designers, architects, and decorators to supply our line of products for their special projects. *In 2005, we began offering limited private design services for clients that share our vision and style.

Influential Designer: Harry Bertoia
May 23, 2018
Seemingly born with a natural instinct for design, Harry Bertoia was an expert jeweler, printmaker, furniture designer, sculptor, and philosopher. As Knoll historian Brian Lutz noted, “Bertoia’s paintings were better than his sculptures. And his sculptures were better than his furniture. And his furniture was absolutely brilliant.” Bertoia’s incredible work ethic, brilliant mind, and generous spirit have proved to immortalize him as one of the great modernist designers of all time.
Interior Designer Profile: Frances Adler Elkins
May 02, 2018
Born in 1888, and with an interior design career spanning three decades, Frances Adler Elkins has been called “the first great California decorator.”
Stunning Spring Cafe Patio Designs Featuring Metal Planters
April 27, 2018
Spring is a season of rejuvenation, and now is the perfect time to get that restaurant or cafe patio cleaned up before the spring rush of lunch-goers hits. It’s also a great time to look at some new “bling” for the patio. Adding a few special touches might just bring in some new diners and up your rating on TripAdvisor.