Georgetown University Case Study: Big Project with Zero Compromise on Quality & Customer Satisfaction
When Georgetown University built a new facility for the McCourt School of Public Policy on its Capitol Campus, they aimed to do more than just increase space or add more classrooms. They were creating an environment designed to inspire collaboration, reflection, and connection.
While the LEED-Platinum certified building is visually impressive, it also symbolizes the McCourt School of Public Policy’s mission: to inspire students as they conduct research and build bridges with the communities they serve.
Achieving that vision required more than traditional landscape features. It required a multitude of custom planters and rooftop edging solutions coordinated across multiple levels.
This project showcases PureModern’s ability to connect the dots between the client’s vision & the manufacturing of large-scale commercial planter systems that unify expansive and important environments.
📷Francis Dzikowski
A Project Spanning 7 Levels
This project required meticulous planning, flexibility to accommodate multiple changes and design iterations, custom engineering, and precise fabrication. Across the McCourt School’s campus, PureModern supplied planters that were visible from classrooms, hallways, terraces, event spaces, and public gathering areas.
📷Francis Dzikowski
Level 1 – Outdoor Patio
PureModern fabricated a combination of edging and modular planters to define gathering zones near the building’s entrance. A large oval planting area anchors the main patio. Additional modular units at the exit door create a welcoming, intentional transition.
📷Francis Dzikowski
Level 2 – Bridge Hallway Between Buildings
A covered passageway linking two buildings features rows of outdoor modular planters positioned as focal points as people move through the space. Additional watertight planters installed throughout interior-facing areas ensure that greenery is visible from inside as well.
Level 3 – Indoor/Outdoor Visual Connection
More planters and architectural edging frame views from inside the building. The placement of these planters was highly intentional, ensuring that planted areas appeared seamless when viewed through the expansive glass walls.
Level 6 – Interior Sightlines
Planters on this upper level are not simply decorative; they are strategically positioned so greenery impacts that experience of being inside this space.
Level 7 – Bridge and Roofscape Integration
Both sides of the pedestrian bridge feature long linear planters and full perimeter edging elements. Here, PureModern’s modular fabrication enabled perfectly uniform lines across unusually large spans.
Penthouse – Custom Kidney-Shaped Planters
At the highest level, PureModern manufactured a series of complex kidney-shaped planters with sculpted walls and sloped transitions. These pieces required advanced modeling, precision braking, rolling, and welding. They also required on-site coordination to ensure they fit around architectural features.
📷 Elman Studio
A Rooftop Designed with Purpose
At PureModern, we’ve collaborated on rooftop garden design projects with incredible partners. With sweeping views of the Georgetown campus and the city beyond, this project is no exception.
The rooftop terrace serves as an event venue and a place for everyday gatherings. It captures the spirit of Washington, D.C., blending its historic charm with a modern outlook.
The rooftop space at the McCourt School functions as:
An outdoor extension of the academic environment. Students and faculty now have access to a space where they can take a break or collaborate while surrounded by greenery.
A visual enhancement for surrounding buildings. In Georgetown’s historic neighborhood, rooftop greenery helps soften the urban skyline.
A sustainability-forward feature. Rooftop plants can absorb rainwater, help moderate building temperatures, and support pollinators — all important considerations in the D.C. climate.
PureModern’s planter systems make these benefits more attainable with their durability, aesthetic consistency, and long-term performance.
Engineering for Scale: What Makes This Project Unique
Each planter contributes to the building’s aesthetic. The true achievement lies in PureModern’s ability to manufacturer what is spec’d by the client.
Hundreds of Custom Components, One Cohesive Design
PureModern manufactured a mix of:
Large architectural edging systems
Modular outdoor planters
Watertight planters
Complex curved forms
Multi-level planter groupings engineered to align perfectly
We fabricated each planter to match strict architectural standards for durability, structural integrity, and visual consistency.
Advanced Engineering & Fabrication
This multi-level scope involved several technical challenges, including:
Drainage
Outdoor planters required pre-engineered drainage solutions. The design of the stepped planter features an internal slope that directs water to a lower collection point.
Anchoring Systems
On the penthouse level, PureModern produced detailed shop drawings for custom anchoring locations. We ensured planter walls and anchor points integrated seamlessly with building infrastructure.
Consistency Across Multiple Levels
Maintaining consistent finishes, color tones, panel alignment, and sizes across many planter groups was important. Some of these groups covered entire levels. This needed careful production runs and quality checks.
One-of-a-Kind Shapes that Blend Seamlessly with Art Installations
Sculptor and architect Maya Lin, best known for the Vietnam Veterans Memorial in Washington, D.C., created the project’s interior art installations titled Mapping Our Place in the World. This collection encourages connection with the natural environment.
As she does in many of her works, Lin set out to explore landscapes that move through, under, and around our lives. To align with these installations, PureModern manufactured several planters with one-of-a-kind shapes.
This project features planters that have organically contoured edges. They undulate both horizontally and vertically to suggest natural forms like earthen mounds or ocean swells.
The kidney-shaped planters on the penthouse floor embrace fountains. Oval and modular designs frame views of iconic landmarks. Each planter enhances visual interest, creates dynamic sightlines, and complements the surrounding architecture and Lin’s artwork.
These organic contours demanded careful material forming and layout engineering to achieve smooth transitions between flat walls, sloped walls, and curved profiles.
Custom Planters that Define and Enhance
Each planter was tailored to the terrace’s unique spatial and aesthetic requirements — serving both functional and aesthetic roles. The clean, modern lines of the planters echo the architecture of the McCourt School. Their carefully selected finishes complement the surrounding materials of glass, steel, and stone.
Whether filled with structured ornamental grasses or whimsical plants in seasonal colors, the planters add year-round vibrance to the terrace.
Throughout the project, planters did more than hold plants. They helped:
Define circulation pathways
Create soft boundaries between gathering zones
Bring greenery to interior sightlines
Add texture and softness to a modern architectural palette
Support sustainability efforts aligned with LEED-Platinum certification
Planters across several floors make the greenery feel like an integrated architectural feature rather than an afterthought.
📷Francis Dzikowski
Demonstrating PureModern’s Capacity for Large-Scale Custom Projects
This installation reinforces PureModern’s core capabilities:
✔ Manufacturing at Scale
From a single planter to hundreds of coordinated units across multiple buildings, our team delivers with precision.
✔ Complex Technical Engineering
We have extensive experience with drainage, anchoring, waterproofing, weight requirements, and custom structural needs.
✔ Architectural Collaboration
Our planters integrate with surrounding materials — glass, steel, stone — and align with the building’s aesthetic vision.
✔ Bringing the Client’s Vision to Life
Clients love the customer experience when they work with PureModern. We bring your vision to life. We also know that projects can change. Your ideas and drawings may evolve in the early stages. That’s why we don’t go to fab until final approval of all drawings.
✔ Sustainable Materials
We supplied recycled-content documentation to support LEED certification, with aluminum components containing 30–50% recycled material at the time of fabrication.
📷Francis Dzikowski
Shaping an Emotional Experience
This project sits at the intersection of historical architecture and modern design. It demonstrates how architecture, together with landscape design can beautifully address the functional, social, and sustainability needs of an academic community.
PureModern’s commercial planters help address these objectives by offering:
A clean, modern aesthetic
Durability suited for long-term institutional use
Color and material choices that respect the palette of the surrounding campus
The result is a rooftop space that feels like a natural part of the building’s design. It is not just an add-on, but a careful continuation.
Thinking About a Large Planter Installation?
Whether designing for a university, corporate campus, hospitality project, or mixed-use development, PureModern brings together engineering, fabrication, and design expertise to deliver cohesive planter solutions at scale.
If your project involves multiple levels, multiple buildings, or hundreds of custom planters, our team has the experience to bring it to life with precision and longevity.
Contact PureModern to discuss your next large-scale custom planter project for university, corporate, hospitality, or mixed-use properties.