One of the first steps to designing a client’s space (or even your own) is to decide on a color palette. However, we have all had projects where choosing the color palette did not come easy. Next time you are stuck (or if you are there now), we suggest you consider using color psychology to choose the right colors for the space.
Color psychology was first explored in the 1970s when psychologist Angela Wright began studying how color affects one’s mood and behavior. Wright published her findings in her seminal book, “The Beginner's Guide to Colour Psychology,” where she explains how the effect colors have on people depend on their personality type and the way the colors are grouped together.
Wright asserts that there are four personality types and that each type has a corresponding color palette. Additionally, the four personality types correspond with the planet’s four seasons: Spring, Summer, Autumn, and Winter. For example, personality Type 1 is referred to as “Morninglight” and “echoes the natural patterns of Spring.” Morninglight evokes feelings of being clean and fresh and is paired with a personality that is motivated and energized.
So, if you are selecting a rug or new furniture for a space, we recommend experimenting with color psychology. You can do this by first spending time reflecting on and journaling about the personality that you or your client most resonates with and the colors that best correspond and then make selections based on your findings.
To make designing with color psychology easier for you, we have selected products that correspond with each personality, so you can begin using the color psychology today!
Atlantic Plumbing Cinema
Glass and Vine Restaurant
Pimlico Race Course
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